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Importance of HTML Tags in Search Engine Optimization

By Alexei Carpov

Every programmer knows that a code is an essential part of the program, of course besides the logical schema, which has to be worked out beforehand. In web design it is particularly important: it is viewed as a building block by an internet explorer as well as search engine optimizer by Google, yahoo, msn and all the rest of the search engines. Thus the proper use of HTML tags will be an optimal tool in order to fulfill the top search place.

As I have already mentioned in my previous paper keywords are playing the most crucial part in SEO, but the combination of those keywords in html tags make it even more extreme in order to achieve SEO. Everybody knows what a Title and Meta tags are and it was talked about a lot. But in reality because of the fact that crawlers and spiders are searching contents from your website starting from top and ending at the bottom, these tags are vital for you to consider.

For example you are a businessman who opens his own small business and tries to attract clients through the web. Your product is weight loss protein shake. You want to be on top of the search list and your company's name is Magical Weight Loss Shakes Inc, and you product is Body Slimming Shake.

Again hierarchy of the web pages will play the key role here you can look it up in my previous article, home page->>products page->> body slimming shake page

Title Body Slimming Protein Shake - Magical Weight Loss - Lose it fast /Title

It is a little bit vague as it might seem from the first time but I covered 3 most important keywords in my title: body slimming, weight loss, lose weight fast. Of course you will choose to name the product so that it reflects the essence of what you do, this will also help you in search engine optimization.

Another important HTML tag is Meta. At this point I would be very picky, don't just repeat every single word all over again, if you will do it, Google will see you as a spam. Try to think as a client who wants to lose weight and searches tips over the web. So I'm a 300 pound man wanting to lose weight but don't want to exercise, I go to Google and search for lose weight with shakes. Top three listings is what I need because I'm too lazy to go further open those three windows and go to view (in menu bar)-> source -> and look at their meta tag. Those are essential keywords of your competitors, don't rush to cut and paste it, think what you want to achieve.

Lets get back to our example
meta name="description" content="Body Slimming Protein Shake - Magical Weight Loss - Lose it fast"
meta name="keywords" content="body slimming protein shake-magical weight loss-weight loss, become slim, become slim fast , weigh losing programs, protein shakes for weight loss and slimming, want to slim down, want to lose weight, no exercise weight loss programs... etc You can go on like this until you think you are satisfied just be reasonable don't repeat one single word all over the place.

Find out more about the HTML tags usage at http://www.seobreakdown.com

Article Source: Alexei_Carpov
http://EzineArticles.com/

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